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Where Strategy, Storytelling, and Structure Meet
A look at the SMART Sheet Metal Workers Local Union 49 website, member portal, and brand evolution.
brad
April 24, 2026
A look at the SMART Sheet Metal Workers Local Union 49 website, member portal, and brand evolution.
This year, Second Story Marketing Group celebrates seven years of serving the skilled trades industry with one clear mission: to tell the stories that matter. When Second Story Marketing Group was founded, it was built on more than marketing expertise. It was built on a belief that the skilled trades deserve better visibility, stronger branding,
A first-of-its-kind website initiative helping training centers across North America connect with the next generation of sheet metal professionals. When the International Training Institute (iTi) approached us in 2024, they shared a challenge we’ve seen across the skilled trades: many Joint Apprenticeship Training Committees (JATCs) were doing incredible work training the next generation